As the Internet marketing beyond more traditional means of getting traffic via search engine optimization and paid advertising, social networks and related data management services should become an important part of your online search marketing strategy. Learning how to use blogging can help you create authority, connect better with your customers and lift your visibility in the search engine results.
We know that search engines are making changes to accommodate for shifts in the marketplace, as well as a more internet-savvy community. We can see this by the way the top search engines change results and test those changes on the user community. Google's universal search layouts, for instance, embed data from video, news and podcasts in the natural search engine results. Additional services, such as personalized search, are available that allow for search engine results swayed more toward user preferences or behaviors.
Blogs are a great first step. WordPress is a popular option that has an open source development community and several cool and powerful plugins. You get an RSS feed infrastructure and a place for embedding not only text content, but also video streaming and audio podcasts.
To take full advantage of social media optimization, here are six things you should do:
1. Set up your WordPress blog.
If you're running a business and want to start building your own authoritative blog, I recommend using a trusted hosting partner like GoDaddy.com. It takes about 10 minutes to set up. Apply for a Linux-hosted account, since WordPress isn't compatible with Windows. Unless you have a unique domain set up for this, I suggest adding the blog as a directory of your domain: your-site.com/name-of-blog-with-keywords. TypePad and the Movable Type blog system are other free services. Blogger.com--Google's platform--is free, and Yahoo! Small Business has a variety of options to select from as well.
2. Add content.
Add a blog post once every week or more to start. Frequency is important to search engines, and users will come to expect regular updates. When you add content, make sure you add the tags and category. Tags and directory structures help show the search engines what your post is about. To get ideas for content, look up article directories EzineArticles.com and GoArticles.com. If you copy the entire text, include the author's bio box and be aware that Google may catch you for duplication of content. A better way is to start with the article ideas, change the content and make comments about the article, while still referencing the original author.
If you have more money than time, have someone from RentACoder.com, Elance.com or Guru.com write it for you. You can also look into private label rights articles, but watch for duplicate content there, too. eBay has a lot of these types of articles available, but try to make them your own. If you're in the B2B arena, you hopefully have good marketing and information-based materials you can reinvigorate for your blog.
3. Manage RSS feeds.
RSS is an easily tracked and managed XML-based file structure that allows compatible web systems to read the data. Get an account with Technorati.com and update them with your site feeds--also known as pinging. You can also use FeedBurner.com and OnlyWire.com to help distribute content and PingOMatic.com and Pingoat.com to alert systems that you've made a new post.
4. Promote your blog.
Always leverage the search engines when you can. Conduct solid keyword research to find out what people are searching for within your niche. Use the Keyword search tool and look for longer keyword phrases rather than starting with the most competitive keywords. Include these keywords in the titles of your posts.
If you're active in the online community, visit related forums and other blogs to exchange dialogue and links. Make sure to tag everywhere and try to get a listing on Digg.com, stumbleupon.coom, as well as del.icio.us, reddit.com and MySpace.com. Educational content, such as "how to" articles, tend to be very popular.
5. Leverage podcasts and videos.
Podcasts are a simple way to provide more detail and personalization around your company or service. The MP3 format can easily be streamed for listening on the web and from your blog. You can podcast your files and even manage them via iTunes. You also can stream video into your visitors' homes and let them watch it on their Apple TV, a recently announced product.
6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A professional-looking blog is important. Look for clean sites--a white background works well--at the WordPress Theme Viewer site. Some of the themes are less SEO-friendly than others. Add a form to capture names and e-mails to build your e-mail list. For SEO, change your permalinks to this custom option: /%year%/%monthnum%/%day%/%postname%/ and enable the customizable permalinks. This is a search-engine friendly URL that's commonly used.
Happy Blogging!!
Tuesday, June 30, 2009
Tuesday, June 23, 2009
Good SEO can help search engine reputation management
Although the typical use of search engine optimization (SEO) is to increase the visibility of a company and get references to it to the top of a search engine results page, one growing trend in SEO involves bettering a company's reputation.
Companies should regularly check what is being said about them on the web. If the content is negative, they should do something about it. Companies should create new content in an attempt to push the negative results off of the first page of Google or any other search engine. To do this,companies should have a blog and grab a profile on any number of social networking sites currently populating the web.
Reputation management appears to be a growing need for companies as more people are expressing their opinion about businesses online.
Companies should regularly check what is being said about them on the web. If the content is negative, they should do something about it. Companies should create new content in an attempt to push the negative results off of the first page of Google or any other search engine. To do this,companies should have a blog and grab a profile on any number of social networking sites currently populating the web.
Reputation management appears to be a growing need for companies as more people are expressing their opinion about businesses online.
Saturday, June 20, 2009
Internet Marketing Is Just Marketing
Internet marketing, web marketing, web 2.0, social media, youtube, twitting, SEM, SEO, PPC...what the?
Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology out every other day. How do you use it all to promote and sell your businesses products/services? Is it even worth it?
Well it certainly can be worth it if done correctly. We all know that the young men behind technologies like Facebook have made millions upon millions, and that big businesses like Chrysler have had great successes with different online campaigns. But, it’s also just as easily used to sky rocket the sales of a small business.
In the same way that both large and small businesses can profit from newspaper ads (using them in a different way) small businesses can use the Internet, as big business does, just in a different way to profit.
Luckily Internet marketing really isn’t as hard as what it’s made out to be. It’s just selling products and services to people. The very same people you sell to with local newspaper ads, radio ads, direct mail pieces, yellow pages ads etc.
Internet marketing is just marketing
Even though it’s a new medium the same principles of offline marketing still apply to online marketing.
1. Pick your target market(s) first and find out everything you can about them. What are their needs?
2. Fill that need with your product or service.
3. Effectively communicate that you have a product or service that fulfils that need.
With Internet marketing it’s simply that the medium of communicating (number 3 above) to people that you can fill their need, is different from other forms of marketing. You still need leads and to be able to convert those leads into paying customers. You still need to have the basics down...ie. a hungry crowd and something to feed them with.
So firstly, who is your hungry crowd?
If you can define exactly who you’re trying to sell to all of the other steps in the process fall into place so much more easily. Without knowing the answer to this question it’s very hard to convince people, that you don’t know and don’t know what problems and needs they have, that you can be their solution.
Also, it’s harder on the internet than any other medium to find them if you don’t know exactly who they are.
So really define exactly who they are. The more you can niche it down the better. For example ‘golfers’ is too broad and too hard to market to, but left handed golfers’ or ‘elderly golfers’, now that’s a lot easier to target to.
A good way to go about it is to think of a few people who you actually know who are a part of the ‘hungry crowd’, or perhaps a fictional character. A golf professional may think of a few friends or family that are off a high handicap, an architect might think of someone she knows who is looking to put an extension on their house.
The more you can get inside their heads the better.
By the way, you may have several target markets. This is particularly the case with larger business but you must define each market.
Fill their need with a product or service
You may well already have a product/service. If so there may be a way to mold it a bit better to the exact need of the target market(s) you going after.
If you don’t already have one, brainstorm. Come up with as many different ideas as you can that will fill this hungry crowds needs. Pare it down. Really get inside the heads of your target audience and think about what fulfils their need.
Communicate that your product/service can ‘feed’ the crowd
So up until now everything has been the same as any other medium in marketing. The only difference now from other forms of marketing is the medium. And there are subtle differences in the way that you communicate your marketing message.
You need to do 2 things really
a) Get as many leads as possible
The cornerstones of getting leads on the internet are Search Engine Marketing (which includes Search Engine Optimization and Paid Placement ads or Pay Per Click), email marketing, affiliate marketing and social media.
Then...
b) Convert as many of those leads as possible into a sale
Have these leads being as qualified as possible and clicking on a landing page that is compelling enough to convert the visitor into a customer.
So how do you do this through the medium of the Internet?
Internet Marketing Is Direct Response Marketing At Its Best
Internet marketing is really the ultimate form of ‘Direct Response Marketing’.
The way that successful Direct Response marketers go about it is to test something out, in fact test a few versions out, use the piece of marketing that got the highest response and then try and improve on it again and test to see if it gets a higher response and so on.
Successful Internet marketing is the same. Test, respond, test, respond. And luckily, it’s so easy to do on the web because web pages can be changed so quickly and marketing strategies can be changed so quickly.
How Do You Go About It?
It really is as simple as this at its base. But there are many things you need to know in order to get those leads and convert them. It really isn’t that hard. Having read this you now actually have a better understanding of the whole than many website designers and IT geeks, now all you need is some of the nitty gritty of how to do it.
You'll need to learn how to develop a website that converts leads into paying customers, and you'll need to learn how to develop many qualified leads coming to that web site every day.
Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology out every other day. How do you use it all to promote and sell your businesses products/services? Is it even worth it?
Well it certainly can be worth it if done correctly. We all know that the young men behind technologies like Facebook have made millions upon millions, and that big businesses like Chrysler have had great successes with different online campaigns. But, it’s also just as easily used to sky rocket the sales of a small business.
In the same way that both large and small businesses can profit from newspaper ads (using them in a different way) small businesses can use the Internet, as big business does, just in a different way to profit.
Luckily Internet marketing really isn’t as hard as what it’s made out to be. It’s just selling products and services to people. The very same people you sell to with local newspaper ads, radio ads, direct mail pieces, yellow pages ads etc.
Internet marketing is just marketing
Even though it’s a new medium the same principles of offline marketing still apply to online marketing.
1. Pick your target market(s) first and find out everything you can about them. What are their needs?
2. Fill that need with your product or service.
3. Effectively communicate that you have a product or service that fulfils that need.
With Internet marketing it’s simply that the medium of communicating (number 3 above) to people that you can fill their need, is different from other forms of marketing. You still need leads and to be able to convert those leads into paying customers. You still need to have the basics down...ie. a hungry crowd and something to feed them with.
So firstly, who is your hungry crowd?
If you can define exactly who you’re trying to sell to all of the other steps in the process fall into place so much more easily. Without knowing the answer to this question it’s very hard to convince people, that you don’t know and don’t know what problems and needs they have, that you can be their solution.
Also, it’s harder on the internet than any other medium to find them if you don’t know exactly who they are.
So really define exactly who they are. The more you can niche it down the better. For example ‘golfers’ is too broad and too hard to market to, but left handed golfers’ or ‘elderly golfers’, now that’s a lot easier to target to.
A good way to go about it is to think of a few people who you actually know who are a part of the ‘hungry crowd’, or perhaps a fictional character. A golf professional may think of a few friends or family that are off a high handicap, an architect might think of someone she knows who is looking to put an extension on their house.
The more you can get inside their heads the better.
By the way, you may have several target markets. This is particularly the case with larger business but you must define each market.
Fill their need with a product or service
You may well already have a product/service. If so there may be a way to mold it a bit better to the exact need of the target market(s) you going after.
If you don’t already have one, brainstorm. Come up with as many different ideas as you can that will fill this hungry crowds needs. Pare it down. Really get inside the heads of your target audience and think about what fulfils their need.
Communicate that your product/service can ‘feed’ the crowd
So up until now everything has been the same as any other medium in marketing. The only difference now from other forms of marketing is the medium. And there are subtle differences in the way that you communicate your marketing message.
You need to do 2 things really
a) Get as many leads as possible
The cornerstones of getting leads on the internet are Search Engine Marketing (which includes Search Engine Optimization and Paid Placement ads or Pay Per Click), email marketing, affiliate marketing and social media.
Then...
b) Convert as many of those leads as possible into a sale
Have these leads being as qualified as possible and clicking on a landing page that is compelling enough to convert the visitor into a customer.
So how do you do this through the medium of the Internet?
Internet Marketing Is Direct Response Marketing At Its Best
Internet marketing is really the ultimate form of ‘Direct Response Marketing’.
The way that successful Direct Response marketers go about it is to test something out, in fact test a few versions out, use the piece of marketing that got the highest response and then try and improve on it again and test to see if it gets a higher response and so on.
Successful Internet marketing is the same. Test, respond, test, respond. And luckily, it’s so easy to do on the web because web pages can be changed so quickly and marketing strategies can be changed so quickly.
How Do You Go About It?
It really is as simple as this at its base. But there are many things you need to know in order to get those leads and convert them. It really isn’t that hard. Having read this you now actually have a better understanding of the whole than many website designers and IT geeks, now all you need is some of the nitty gritty of how to do it.
You'll need to learn how to develop a website that converts leads into paying customers, and you'll need to learn how to develop many qualified leads coming to that web site every day.
Friday, June 19, 2009
Adsense Introduces Ability Change Font Size in Ad Units: Will Advertiser Interest Go for a Toss?
Google Adsense has been fundamental in enabling a lot of web aspirations take shape. There is no denying the paradigm shift it brought on to web publishing and online advertising since its launch a few years back. However, while it helped a lot of publishers earn truckloads of money, it was also known for its stringent ad policies. Most of these were guided by keeping advertiser interests at the forefront and doing everything possible to avoid low quality clicks and leads.
This meant publishers had very little control over the ad units that Google provided except for changing colors to match that of the text. Today in a move that would change the whole deal it has introduced the ability to change font sizes of ad units as well.
In an announcement on their blog, the Adsense team said:
We’re now happy to announce the launch of a related feature you’ve been asking for — the ability to change the font size of the text in your ad units. You can now select from small, medium, and large font sizes for ad units on pages in Latin-character languages.
This follows the February update to ad units wherein one could change the type faces to match that of the site’s content. Both these privileges if I’m not wrong were reserved for large publishers who drove majority of Google’s revenues (Web 18 in India for instance). Now these features have been enabled for all publishers.
I wonder how this will impact the business for advertisers. In fact, one also begins to feel this as a move borne out of a drop in performance revenue that Google might be earning. The feature itself has been long requested by a lot of publishers so as to blend Google’s contextual ads better with their content and thereby drive more click troughs. However, higher click troughs also posed the danger of these clicks being low quality. Site visitors tend to click on ads inadvertently if they are not aware it is an ad thereby rendering the visit bad for the advertiser from an ROI perspective.
Wouldn’t this move expose advertisers to such a risk?
From Google;s point one can assume that most web users might now have become ad blind to the existing ad units of Adsense after having seen them on almost all websites that they visit these days. Therefore, in order to drive performance, this probably was a natural progression that they always envisaged. However, the fact that the default font size would now be medium instead of small doesn’t add weight to the above point as much as the dwindling revenues theory does.
This meant publishers had very little control over the ad units that Google provided except for changing colors to match that of the text. Today in a move that would change the whole deal it has introduced the ability to change font sizes of ad units as well.
In an announcement on their blog, the Adsense team said:
We’re now happy to announce the launch of a related feature you’ve been asking for — the ability to change the font size of the text in your ad units. You can now select from small, medium, and large font sizes for ad units on pages in Latin-character languages.
This follows the February update to ad units wherein one could change the type faces to match that of the site’s content. Both these privileges if I’m not wrong were reserved for large publishers who drove majority of Google’s revenues (Web 18 in India for instance). Now these features have been enabled for all publishers.
I wonder how this will impact the business for advertisers. In fact, one also begins to feel this as a move borne out of a drop in performance revenue that Google might be earning. The feature itself has been long requested by a lot of publishers so as to blend Google’s contextual ads better with their content and thereby drive more click troughs. However, higher click troughs also posed the danger of these clicks being low quality. Site visitors tend to click on ads inadvertently if they are not aware it is an ad thereby rendering the visit bad for the advertiser from an ROI perspective.
Wouldn’t this move expose advertisers to such a risk?
From Google;s point one can assume that most web users might now have become ad blind to the existing ad units of Adsense after having seen them on almost all websites that they visit these days. Therefore, in order to drive performance, this probably was a natural progression that they always envisaged. However, the fact that the default font size would now be medium instead of small doesn’t add weight to the above point as much as the dwindling revenues theory does.
- Will these actually bring better performance of ads?
- these changes increase publisher revenues?
- these impact the quality of leads and traffic for advertisers?
Thursday, June 11, 2009
A well defined SEO strategy is key in order to achieve the page one rankings you crave
Traditional Search Engine Optimization no longer meets the requirements of most online businesses which are looking for those top search engine results simply because standard on page optimization doesn’t give you the return on investment. A year or two ago you could spend a minimum amount on SEO and achieve reasonable positions on Google but that’s all changed. It takes a lot more strategic planning to get the results you’re looking for.
SEO agencies now offer more in-depth SEO strategies almost mirroring the services that would be provided by an online PR company, such as writing textual content and marketing blurb which will be added to the website itself and syndicated out on behalf of that client.
A full SEO strategic development project can include the usual meta data/ headers and SEO structure update, one-way link building to build off-page optimization (from directories, articles etc) and full social media optimization with Twitter updates!
SEO agencies now offer more in-depth SEO strategies almost mirroring the services that would be provided by an online PR company, such as writing textual content and marketing blurb which will be added to the website itself and syndicated out on behalf of that client.
A full SEO strategic development project can include the usual meta data/ headers and SEO structure update, one-way link building to build off-page optimization (from directories, articles etc) and full social media optimization with Twitter updates!
Companies continue to focus marketing budgets on SEO
The recession is causing companies to continue using marketing efforts that have been proven to work, like search engine optimization (SEO), and are shying away from new forms like video.
The online survey found that more than 80 percent of respondents said they are already using search engine optimization (SEO) with almost 10 percent more saying they plan to use it in the next 12 months.
Meanwhile, new forms of marketing are slowly being adopted with about half of respondents reporting that they are currently using mobile marketing, or plan to implement it in the next year.
But the report shows that a number of companies are turning to the use of social media with 64 percent already using the tool and another 22 percent planning to begin using it in the next 12 months.
These statistics seem to fall in line with an independent survey.According to their findings, although only 26.1 percent of respondents said their marketing budgets are expected to increase in 2009, those who are boosting appear to be funneling most of the money into search engine marketing (SEM).
According to the survey, 49.2 percent of respondents said they plan to increase SEM during the second half of this year while another 44 percent expect no change
The online survey found that more than 80 percent of respondents said they are already using search engine optimization (SEO) with almost 10 percent more saying they plan to use it in the next 12 months.
Meanwhile, new forms of marketing are slowly being adopted with about half of respondents reporting that they are currently using mobile marketing, or plan to implement it in the next year.
But the report shows that a number of companies are turning to the use of social media with 64 percent already using the tool and another 22 percent planning to begin using it in the next 12 months.
These statistics seem to fall in line with an independent survey.According to their findings, although only 26.1 percent of respondents said their marketing budgets are expected to increase in 2009, those who are boosting appear to be funneling most of the money into search engine marketing (SEM).
According to the survey, 49.2 percent of respondents said they plan to increase SEM during the second half of this year while another 44 percent expect no change
Friday, June 5, 2009
Advantages of Search Engine Optimization (seo)
Search engine optimization (SEO) is the best way of preparing a website for marketing to the search engines, such as Google,Yahoo and others. This enables it to attracts a high volume of visitors by securing top page rankings for the websites most relevant search Key words or terms and phrases.
Benefits of Search Engine Optimization can be achieved only by forming some of the SEO campaign. It is very essential for your company’s marketing strategy over the web. Search Engine Optimization is the only most beneficial and fruitful way of reaching the high profit margins by marketing on the web. As the survey shows that 85% of Internet users find websites through search engines. To make your business more successful online, you need to start a search engine optimization campaign.
If you aren’t in the top 10 for your market, you are unlikely to get much traffic from any search engine. And Google is the most important search engine in the world today. Here are some facts to illustrate why:
Top search results in major Search Engine provide you with a world wide and global exposure with just some of the SEO promoting techniques. Our customers have realized the benefits of SEO after getting our SEO Expert’s marketing service. This SEO Promotion increases visibility of your website. A Top 10 ranking on the Google search engine can generate a substantial amount of daily traffic to your website at minimal cost.
Getting listed at the top of search engines such as Google, Yahoo and MSN, and staying in the top positions for the keywords that are most relevant to your business requires a professional Search Engine Optimization strategy that has been designed specially for your website.
Search engine optimization can be performed on virtually any websites and is one of the most powerful ways of advertising for any business wanting to secure a stable online presence.Almost everyone that uses the internet use search engines and website directories as a starting point to find what they are looking for. Over 90% of people online use the top search engines such as Google, Yahoo and MSN.
Only the websites that appear on the first few pages of the search engine results attract a larger number of visitors and potential new business. Mostly results in the top 30 are considered and viewed, anything after that is generally dismissed. Search engine optimization is an extremely cost effective way to market your website. Rather than PPC (Pay-Per-Click) campaigns as you are charged charged a set monthly fee rather than paying for every click to your website.
Achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on your site. This traffic may be some times fruitful and may help you in achieving better goals and Increases leads,Targeted Traffic , Increase brand visibility ,High ROI , Higher Sales , Long term positioning , Cost-effective ,Accessibility , Cross-browser compatibility , Navigable by the engines , Usability , sales and profits from your website. Search Engine Optimization improves your online presence and the SEO strategies also help in increasing your company’s reputation. And this reputation can also help you achieving customer confidence.
Benefits of Search Engine Optimization can be achieved only by forming some of the SEO campaign. It is very essential for your company’s marketing strategy over the web. Search Engine Optimization is the only most beneficial and fruitful way of reaching the high profit margins by marketing on the web. As the survey shows that 85% of Internet users find websites through search engines. To make your business more successful online, you need to start a search engine optimization campaign.
If you aren’t in the top 10 for your market, you are unlikely to get much traffic from any search engine. And Google is the most important search engine in the world today. Here are some facts to illustrate why:
Top search results in major Search Engine provide you with a world wide and global exposure with just some of the SEO promoting techniques. Our customers have realized the benefits of SEO after getting our SEO Expert’s marketing service. This SEO Promotion increases visibility of your website. A Top 10 ranking on the Google search engine can generate a substantial amount of daily traffic to your website at minimal cost.
Getting listed at the top of search engines such as Google, Yahoo and MSN, and staying in the top positions for the keywords that are most relevant to your business requires a professional Search Engine Optimization strategy that has been designed specially for your website.
Search engine optimization can be performed on virtually any websites and is one of the most powerful ways of advertising for any business wanting to secure a stable online presence.Almost everyone that uses the internet use search engines and website directories as a starting point to find what they are looking for. Over 90% of people online use the top search engines such as Google, Yahoo and MSN.
Only the websites that appear on the first few pages of the search engine results attract a larger number of visitors and potential new business. Mostly results in the top 30 are considered and viewed, anything after that is generally dismissed. Search engine optimization is an extremely cost effective way to market your website. Rather than PPC (Pay-Per-Click) campaigns as you are charged charged a set monthly fee rather than paying for every click to your website.
Achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on your site. This traffic may be some times fruitful and may help you in achieving better goals and Increases leads,Targeted Traffic , Increase brand visibility ,High ROI , Higher Sales , Long term positioning , Cost-effective ,Accessibility , Cross-browser compatibility , Navigable by the engines , Usability , sales and profits from your website. Search Engine Optimization improves your online presence and the SEO strategies also help in increasing your company’s reputation. And this reputation can also help you achieving customer confidence.
Tuesday, June 2, 2009
Google partiality,Google partiality,Google partiality
Does Google give PR2 to a new website on the 2nd day of its launch?? I heard "NO".
But yes, it's 2/June today and Google has already given PR2 to Bing.com. It's alexa rank has crossed 36,000 which is obvious but Google PR2??!!
Microsoft launched new search engine bing.com on 28th, After that Google didn't update PR, is google specially update any particular site for PR?.
I noticed the same on the keyword 'video chat' as well. The day Google launched its service of video chat from within Google chat, it started coming #1 on Google SERPs, although today it shows #2 sometimes.
This is amazing!!!
But yes, it's 2/June today and Google has already given PR2 to Bing.com. It's alexa rank has crossed 36,000 which is obvious but Google PR2??!!
Microsoft launched new search engine bing.com on 28th, After that Google didn't update PR, is google specially update any particular site for PR?.
I noticed the same on the keyword 'video chat' as well. The day Google launched its service of video chat from within Google chat, it started coming #1 on Google SERPs, although today it shows #2 sometimes.
This is amazing!!!
New Microsoft search engine 'could affect SEO'
Marketers' approach to search engine optimisation(SEO) may have to change significantly following the launch of Microsoft's new search engine, Bing.
This is according to Forrester Research principal analyst Shar VanBoskirk, who explained that the so-called "decision engine" may mean businesses will have to shift away from purely focusing on keywords in their SEO campaigns.
Bing was announced by Microsoft yesterday (May 28th) and was developed with the aim of offering quicker answers to users' search queries, especially in the areas of shopping, travel, local business and information, and health research.
It returns results based on their relevance to individual searchers and displays them based on their subcategory grouping rather than whether they have keywords that match the search query.
"A search for 'Britney Spears' may organise by the subcategories 'biography', 'videos', 'music' and 'concert information'," Ms VanBoskirk stated.
She added: "SEO strategies will adjust in order to optimise web content for select subcategories, rather than select keywords only."
Bing will be gradually rolled out worldwide over the next few days and is expected to be fully available to web users globally by June 3rd.
This is according to Forrester Research principal analyst Shar VanBoskirk, who explained that the so-called "decision engine" may mean businesses will have to shift away from purely focusing on keywords in their SEO campaigns.
Bing was announced by Microsoft yesterday (May 28th) and was developed with the aim of offering quicker answers to users' search queries, especially in the areas of shopping, travel, local business and information, and health research.
It returns results based on their relevance to individual searchers and displays them based on their subcategory grouping rather than whether they have keywords that match the search query.
"A search for 'Britney Spears' may organise by the subcategories 'biography', 'videos', 'music' and 'concert information'," Ms VanBoskirk stated.
She added: "SEO strategies will adjust in order to optimise web content for select subcategories, rather than select keywords only."
Bing will be gradually rolled out worldwide over the next few days and is expected to be fully available to web users globally by June 3rd.
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