Do you really want to revenue from site, or your site getting good traffic but your visitors isn't converting into your customer?.
Here I am Going to discuss most effective e-marketing tips called Multivariate Testing that helps you to increase your ROI and convert your audience (Visitor or Traffic) into your real customer. In this technique your small changes on variables and on call to actions provide fine tune to your website and convert into big results.
Are you looking to...
* Increase the number of customers from your existing traffic?
* Improve the appeal of your website to your visitors?
* Improve your online Return on Investment?
Did you know there’s a precise way to learn how to make your website more effective? To identify a more compelling combination of layout, design, copy, calls to action and headlines? A method that involves no guesswork, no surveys and no focus groups?
It’s called Multivariate Testing (MVT), and it should be at the heart of your online continuous improvement strategy
What is Multivariate Testing (MVT)?
Every day, thousands of real customers and prospects use your website to try to achieve real-life objectives. Multivariate Testing test site changes on the live audience. It's a proven effective way to test the real impact of multiple changes to a page.
Is your logo in the right spot? Is your call to action prominent enough? Is the headline engaging? Is the body copy clear enough? Would another background colour be more effective? Or a different font? Or different pictures? Or... or... or...
Multivariate Testing gives you the power to test changes to these sorts of factors. To identify which combination of changes will drive the most sales or enquiries. It tells you - quickly and unambiguously - how your customers and prospects actually respond to your changes. You'll have precise statistics identifying the changes that improve your site, and those that damage it.
Why Should I Test My Website?
In business no one likes to make assumptions but unfortunately for many website owners that is all they have to work off when it comes to improving website performance. By testing your website with a tool like Google Website Optimizer you no longer have to make assumptions about what works on your site and what doesn't. Even the smallest changes to your website can have a profound impact on your bottom line, uninformed change is risky.
In other words, it puts actual users in charge of your continuous improvement strategy. Who better to dictate the evolution of your website than the people who actually use it? They are, after all, the real experts...
How Does It Work?
With multivariate testing you can develop a series of alternatives for each of those areas and then present different combinations of those alternatives to your visitors and track which combinations produced the best result. It doesn’t matter if you are trying to sell something online or simply get someone to contact you, multivariate testing helps you find the best website presentation to achieve that end.
Wednesday, July 29, 2009
Tuesday, July 28, 2009
SEO Blogging Tips - Internet Marketing Tips
As the site goes beyond more traditional means to get traffic by search engine optimization and paid advertising, social networks and data management services should become an important part of your strategy marketing research online. Learning to use blogs can help you create the links with your clients and raise your visibility in search engines.
We know that search engines are making changes to reflect changes in the market, as well as Internet gifted community. We can see this by how the major search engines modify the test results of these changes on the user community. Google organic search layout, for example, integrate data from video, news and podcasts in the natural results of search engine. Additional services such as personalized search, are available that can influence search engine results further towards the user's preferences or behaviors.
Organic search results represent an issue for search engine optimization since less screen real estate is available for text ads. May you find your listing pushed off the first page if you are not watching and executing better than the competition. Social media optimization is something you should consider now, if you have not already.
Blogs are an excellent first step. WordPress is an option that has an open source development and several cool and powerful plugins. You get an RSS feed and an infrastructure for integration, not only the content of the text, but also streaming video and audio podcasts.
To take full advantage of social media optimization, Here are six things you need to do:
1. Set up your WordPress blog.
If you are running a business and want to start creating your own blog authority, I recommend using a trusted partner like GoDaddy.com. It takes about 10 minutes to establish. Request an account hosted on Linux, because WordPress is not compatible with Windows. Unless you have a unique domain set up for this, I suggest adding the blog as a directory of your domain: your-site.com/name-of-blog-with-keywords. TypePad and Movable Type blog system are other free services. Blogger.com--Google 's platform - is free, and Yahoo! Small businesses have a variety of options to select as well.
2. Add contents.
Add a blog once a week or more to start. The frequency is important for search engines, and users expect to receive regular updates. When you add content, make sure to add the tags and category. Tags Directory support structures and show that the search engine on your computer. To get ideas for content, see the article directories EzineArticles.com and GoArticles.com. If you copy the entire text, the author of the bio box and be aware that you catch Google in May for duplication of content. A better solution is to start with story ideas, edit content and make comments about the article, while referencing the original author.
If you have more money than time, ask someone to RentACoder.com, Elance.com or Guru.com write for you. You can also search articles private label rights, but look for duplicate content, too. eBay has a large number of these types of articles, but try to do it yourself. If you're in the B2B space, we hope you have a good marketing and information-based materials, you can boost your blog.
3. Manage RSS feeds.
RSS is an easily monitored and managed based on XML that enables the structure of Web-compatible file system to read data. Get an account with Technorati.com and update your site feeds - also known as ping. You can also use FeedBurner.com OnlyWire.com and to help distribute content and PingOMatic.com Pingoat.com and alert systems that you have created a new position.
4. Promote your blog.
Always draw the search engines when you can. Perform keyword search firm to find out what people are searching for your niche. Use the keyword search and search for keyword phrases rather than starting with keywords the most competitive. Include these keywords in the titles of your posts.
If you are active in the online community, visit the other blogs and forums for dialogue and exchange links. Be sure to tag everywhere and try to get a listing on Digg.com and del.icio.us, reddit.com and MySpace.com. The educational content, such as "how to" articles, tend to be very popular.
5. Leverage videos and podcasts.
Podcasts are a simple way to provide more information and customizing your business or service. The MP3 format can be listened to easily listen on the web and your blog. You can podcast your files and to manage them via iTunes. You can also stream video of your visitors in homes and let them watch on their Apple TV, it recently announced a product.
6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A blog looking professional is important. Look for specific sites - a white background works well - at the WordPress Theme Viewer site. Some of the themes are less SEO-friendly than others. Add a form to capture names and e-mails to create your e-mail list. For SEO, change your permalinks to this custom option: /% year% /% monthnum% /% day% /%% postname / and allow customization of permalinks. This is a search engine friendly site that is commonly used.
As I mentioned earlier, WordPress has a number of powerful plug-ins to take into account. Here are a few to start with:
* Google Analytics - all tracks on all pages
* Chicklet - an array of social media tags for your users, including icons RSS reader
* AdSense Deluxe - publish ads on your site
* Google Sitemap Generator for WordPress - creates a sitemap for your site
* Akismet filtering - filter link spam from blog comments, WordPress API key required
* SEO Title Tag - simple optimization title tags in your WordPress blog
* Ultimate Tag Warrior - incorporates the tag name in the title pages to tagged pages
* PodPress - everything you need for podcasting
More plugins are available on the WordPress plugins directory.
After you've created, follow the basic rules for long-term success:
* Do not use Black Hat SEO - techniques unethical - to stuff keywords and duplicate content in your blogs.
* Providing value through quality of content. If you sell something, not be moved. Try to provide constructive feedback and education on products, services and competitors.
* Use the Chicklet you see on many blogs, including a large button for your RSS, so visitors and search engines can easily access your data.
* Place AdSense strategic components to generate the money for yourself, while still providing value. Do not big companies, including media like CNN. Match the text and color, with the presentation of your site. Over time, May you get a check from Google.
We know that search engines are making changes to reflect changes in the market, as well as Internet gifted community. We can see this by how the major search engines modify the test results of these changes on the user community. Google organic search layout, for example, integrate data from video, news and podcasts in the natural results of search engine. Additional services such as personalized search, are available that can influence search engine results further towards the user's preferences or behaviors.
Organic search results represent an issue for search engine optimization since less screen real estate is available for text ads. May you find your listing pushed off the first page if you are not watching and executing better than the competition. Social media optimization is something you should consider now, if you have not already.
Blogs are an excellent first step. WordPress is an option that has an open source development and several cool and powerful plugins. You get an RSS feed and an infrastructure for integration, not only the content of the text, but also streaming video and audio podcasts.
To take full advantage of social media optimization, Here are six things you need to do:
1. Set up your WordPress blog.
If you are running a business and want to start creating your own blog authority, I recommend using a trusted partner like GoDaddy.com. It takes about 10 minutes to establish. Request an account hosted on Linux, because WordPress is not compatible with Windows. Unless you have a unique domain set up for this, I suggest adding the blog as a directory of your domain: your-site.com/name-of-blog-with-keywords. TypePad and Movable Type blog system are other free services. Blogger.com--Google 's platform - is free, and Yahoo! Small businesses have a variety of options to select as well.
2. Add contents.
Add a blog once a week or more to start. The frequency is important for search engines, and users expect to receive regular updates. When you add content, make sure to add the tags and category. Tags Directory support structures and show that the search engine on your computer. To get ideas for content, see the article directories EzineArticles.com and GoArticles.com. If you copy the entire text, the author of the bio box and be aware that you catch Google in May for duplication of content. A better solution is to start with story ideas, edit content and make comments about the article, while referencing the original author.
If you have more money than time, ask someone to RentACoder.com, Elance.com or Guru.com write for you. You can also search articles private label rights, but look for duplicate content, too. eBay has a large number of these types of articles, but try to do it yourself. If you're in the B2B space, we hope you have a good marketing and information-based materials, you can boost your blog.
3. Manage RSS feeds.
RSS is an easily monitored and managed based on XML that enables the structure of Web-compatible file system to read data. Get an account with Technorati.com and update your site feeds - also known as ping. You can also use FeedBurner.com OnlyWire.com and to help distribute content and PingOMatic.com Pingoat.com and alert systems that you have created a new position.
4. Promote your blog.
Always draw the search engines when you can. Perform keyword search firm to find out what people are searching for your niche. Use the keyword search and search for keyword phrases rather than starting with keywords the most competitive. Include these keywords in the titles of your posts.
If you are active in the online community, visit the other blogs and forums for dialogue and exchange links. Be sure to tag everywhere and try to get a listing on Digg.com and del.icio.us, reddit.com and MySpace.com. The educational content, such as "how to" articles, tend to be very popular.
5. Leverage videos and podcasts.
Podcasts are a simple way to provide more information and customizing your business or service. The MP3 format can be listened to easily listen on the web and your blog. You can podcast your files and to manage them via iTunes. You can also stream video of your visitors in homes and let them watch on their Apple TV, it recently announced a product.
6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A blog looking professional is important. Look for specific sites - a white background works well - at the WordPress Theme Viewer site. Some of the themes are less SEO-friendly than others. Add a form to capture names and e-mails to create your e-mail list. For SEO, change your permalinks to this custom option: /% year% /% monthnum% /% day% /%% postname / and allow customization of permalinks. This is a search engine friendly site that is commonly used.
As I mentioned earlier, WordPress has a number of powerful plug-ins to take into account. Here are a few to start with:
* Google Analytics - all tracks on all pages
* Chicklet - an array of social media tags for your users, including icons RSS reader
* AdSense Deluxe - publish ads on your site
* Google Sitemap Generator for WordPress - creates a sitemap for your site
* Akismet filtering - filter link spam from blog comments, WordPress API key required
* SEO Title Tag - simple optimization title tags in your WordPress blog
* Ultimate Tag Warrior - incorporates the tag name in the title pages to tagged pages
* PodPress - everything you need for podcasting
More plugins are available on the WordPress plugins directory.
After you've created, follow the basic rules for long-term success:
* Do not use Black Hat SEO - techniques unethical - to stuff keywords and duplicate content in your blogs.
* Providing value through quality of content. If you sell something, not be moved. Try to provide constructive feedback and education on products, services and competitors.
* Use the Chicklet you see on many blogs, including a large button for your RSS, so visitors and search engines can easily access your data.
* Place AdSense strategic components to generate the money for yourself, while still providing value. Do not big companies, including media like CNN. Match the text and color, with the presentation of your site. Over time, May you get a check from Google.
Monday, July 27, 2009
Social Media Optimization Tips - E-marketing Tricks
If you are not comfortable using Facebook to promote your blog, out there many social media that you can use as your blog promotion tools.
Tools and social media platform itself mostly use by internet users to share opinions, ideas, experiences and views with other internet users.
Social media platforms can be a social networking site (Facebook, MySpace), social Bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content-sharing (Feedburner, Wikipedia), image-sharing (Flickr), audio-sharing (Last,fm) and video-sharing (YouTube).
Today many internet users use Social media platform tools and social media applications so it mean SMO (Social Media Optimization) strategy have equal important role in blog promotion activity as SEO (Search Engine Optimization) application.
As a blogger, did you have SMO strategy for your blog? And how we can do the social media optimization for our blog? So here the Social Media Optimization tips for your blog :
1. Create your high value blog content.
SMO first important key of success will be on your blog content. Make sure your content have a high value to your reader, so they are willing to spread your blog content to share it with other Social Media user.
2. Make sure sharing or bookmark activity are easier to do
After writing quality content, the next step is make it easier for your readers to share or bookmark your content by providing bookmarking and sharing widget.
3. Be the first !
You're the blogger. Do not wait for others to distribute your content through the social media site. Make time to submit your own blog content to social bookmarking (Digg, StumbleUpon) or tag it to your social networking sites (Facebook, MySpace). Update the information of your blog via microblogging site Twitter or Plurk kind.
4. Build your own community
Start to build your own blog community readers. You can take advantage Facebook, MyBlogLog, or Google Friends Connect to start building your own blog community readers. With having your own blog community, you are building your own network with those who actually have the same interest with you, those who want to deal with you, and want to have the benefit from the community that you build.
5. Be participating!
Social media is about socializing. Social media is a matter of socializing so it is about two-ways relationship. Therefore, you must be involved and participate in the discussion made by the readers of your blog or those who follow you (for example, via Twitter, Facebook, or Google Friends Connect). By participating create the message that you want to submit spread faster.
6. Be polite and honest
Similar with building relationship in real world, interact in the virtual world through social media is also governed by the same etiquette. Be polite and be honest. Respect anyone who has communication with you. Your positive attitudes in turn will increase people trust in you.
7. Always want and brave to try new things
Social media is changing by the minute. Therefore, do not stop learning something new and do not be afraid to try new things.
8. Focus
Indeed, you have to dare to try new things, but focus on 1 or 3 social media is far more effective. The fact are you don`t have many time so you may not be able to concentrate on all social media site.
If you apply to the 8-key SMO (Social Media Optimization) above, here's what you'll get:
1. Increasing your personal profile
The more people discuss and deal with you will increase your personal profile as a blogger who skillfully to interact in the virtual world. This appreciation in return will make you easily to build your social networking.
2. Increasing people trust in you
Trust is the currency in the virtual world. Once you dismiss the importance of belief, then your career in the virtual world soon will end. With the size of the network you have, the larger the levels of people trust in you. Reference of others who become members of your network is very important in the virtual world.
3. Increasing your revenue
The end result: the more you are trusted is easier for you to make more money through your blog.
Hopefully use full
Tools and social media platform itself mostly use by internet users to share opinions, ideas, experiences and views with other internet users.
Social media platforms can be a social networking site (Facebook, MySpace), social Bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content-sharing (Feedburner, Wikipedia), image-sharing (Flickr), audio-sharing (Last,fm) and video-sharing (YouTube).
Today many internet users use Social media platform tools and social media applications so it mean SMO (Social Media Optimization) strategy have equal important role in blog promotion activity as SEO (Search Engine Optimization) application.
As a blogger, did you have SMO strategy for your blog? And how we can do the social media optimization for our blog? So here the Social Media Optimization tips for your blog :
1. Create your high value blog content.
SMO first important key of success will be on your blog content. Make sure your content have a high value to your reader, so they are willing to spread your blog content to share it with other Social Media user.
2. Make sure sharing or bookmark activity are easier to do
After writing quality content, the next step is make it easier for your readers to share or bookmark your content by providing bookmarking and sharing widget.
3. Be the first !
You're the blogger. Do not wait for others to distribute your content through the social media site. Make time to submit your own blog content to social bookmarking (Digg, StumbleUpon) or tag it to your social networking sites (Facebook, MySpace). Update the information of your blog via microblogging site Twitter or Plurk kind.
4. Build your own community
Start to build your own blog community readers. You can take advantage Facebook, MyBlogLog, or Google Friends Connect to start building your own blog community readers. With having your own blog community, you are building your own network with those who actually have the same interest with you, those who want to deal with you, and want to have the benefit from the community that you build.
5. Be participating!
Social media is about socializing. Social media is a matter of socializing so it is about two-ways relationship. Therefore, you must be involved and participate in the discussion made by the readers of your blog or those who follow you (for example, via Twitter, Facebook, or Google Friends Connect). By participating create the message that you want to submit spread faster.
6. Be polite and honest
Similar with building relationship in real world, interact in the virtual world through social media is also governed by the same etiquette. Be polite and be honest. Respect anyone who has communication with you. Your positive attitudes in turn will increase people trust in you.
7. Always want and brave to try new things
Social media is changing by the minute. Therefore, do not stop learning something new and do not be afraid to try new things.
8. Focus
Indeed, you have to dare to try new things, but focus on 1 or 3 social media is far more effective. The fact are you don`t have many time so you may not be able to concentrate on all social media site.
If you apply to the 8-key SMO (Social Media Optimization) above, here's what you'll get:
1. Increasing your personal profile
The more people discuss and deal with you will increase your personal profile as a blogger who skillfully to interact in the virtual world. This appreciation in return will make you easily to build your social networking.
2. Increasing people trust in you
Trust is the currency in the virtual world. Once you dismiss the importance of belief, then your career in the virtual world soon will end. With the size of the network you have, the larger the levels of people trust in you. Reference of others who become members of your network is very important in the virtual world.
3. Increasing your revenue
The end result: the more you are trusted is easier for you to make more money through your blog.
Hopefully use full
Thursday, July 23, 2009
5 Popular Search Engine Optimization Myths.
Search Engine Optimization is a widely used and known term among Webmasters. There are however many misconceptions and therefore five of these popular myths are addresses below.
1. Content is King
Fresh, original and relevant content is very important however is by no means a guarantee for getting Search Engine derived visitors. Bing, Google, Yahoo and others use several hundred factors when ranking each Site (and content comprises an important however small proportion of these factors). Good SEO focuses on many factors of a Website and not just content; for example, if two Websites are identical save for the high level domain where one is a .com and another a .edu then the .edu will be ranked as more important by the Search Engines.
2. All links are equal
Getting links to a website is very time consuming. Backlinks are however critical to getting favourable Search Engine rankings. The anchor text of a link, the relevancy of the linking Site, the rank of the linking Site and other factors all add up to how beneficial the link is for your Site. In general a link is better than no link at all however it is more valuable to have fewer high ranked sites linking to yours rather than many low ranked sites with poor linking (e.g. anchor text such as 'click here').
3. The World is Global
And just when we thought that the Internet made the world a smaller place, along came Search Engine Algorithms which love single countries, languages and so on. Targeting an Australian audience but love the cheaper hosting in the U.S.A? You may just be harming how Search Engines target your site! Want U.K. visitors but your Site language is English (U.S.)? Again the Search Engines may 'see' your site as a U.S.A. targeted site. Make sure that all aspects of your site are consistent in relation to your targeted geographic region.
4. SEO results are Guaranteed!
SEO is very much an art with a small part being science. Google, Bing, Yahoo and others don't publish their ranking algorithms and protect them fiercely. Hence it isn't possible to know exactly what will and won't work in relation to SEO. The basics of the algorithms are however widely known therefore getting these factors correct in Sites are important (e.g. inserting a relevant title meta-tag on each page).
Getting the basics right will improve the chance of a good ranking however there are no guarantees in regards to Search Engine Optimization!
5. SEO is a quick solution
SEO takes a long and determined effort and results are often not seen for very many months. Whether linking, changing to 'human friendly' URLs or any other SEO activity, do not expect to see results in a short time-frame. An aligned and common misconception is also that once the essentials of SEO are in place, the work is over and the visitors will come streaming in. SEO needs to be ongoing and improved with time.
Search Engine Optimization takes repeated and deliberate actions to be successful. Taking a long term view as well as careful planning will assist in getting the best from Search Engine Optimization.
1. Content is King
Fresh, original and relevant content is very important however is by no means a guarantee for getting Search Engine derived visitors. Bing, Google, Yahoo and others use several hundred factors when ranking each Site (and content comprises an important however small proportion of these factors). Good SEO focuses on many factors of a Website and not just content; for example, if two Websites are identical save for the high level domain where one is a .com and another a .edu then the .edu will be ranked as more important by the Search Engines.
2. All links are equal
Getting links to a website is very time consuming. Backlinks are however critical to getting favourable Search Engine rankings. The anchor text of a link, the relevancy of the linking Site, the rank of the linking Site and other factors all add up to how beneficial the link is for your Site. In general a link is better than no link at all however it is more valuable to have fewer high ranked sites linking to yours rather than many low ranked sites with poor linking (e.g. anchor text such as 'click here').
3. The World is Global
And just when we thought that the Internet made the world a smaller place, along came Search Engine Algorithms which love single countries, languages and so on. Targeting an Australian audience but love the cheaper hosting in the U.S.A? You may just be harming how Search Engines target your site! Want U.K. visitors but your Site language is English (U.S.)? Again the Search Engines may 'see' your site as a U.S.A. targeted site. Make sure that all aspects of your site are consistent in relation to your targeted geographic region.
4. SEO results are Guaranteed!
SEO is very much an art with a small part being science. Google, Bing, Yahoo and others don't publish their ranking algorithms and protect them fiercely. Hence it isn't possible to know exactly what will and won't work in relation to SEO. The basics of the algorithms are however widely known therefore getting these factors correct in Sites are important (e.g. inserting a relevant title meta-tag on each page).
Getting the basics right will improve the chance of a good ranking however there are no guarantees in regards to Search Engine Optimization!
5. SEO is a quick solution
SEO takes a long and determined effort and results are often not seen for very many months. Whether linking, changing to 'human friendly' URLs or any other SEO activity, do not expect to see results in a short time-frame. An aligned and common misconception is also that once the essentials of SEO are in place, the work is over and the visitors will come streaming in. SEO needs to be ongoing and improved with time.
Search Engine Optimization takes repeated and deliberate actions to be successful. Taking a long term view as well as careful planning will assist in getting the best from Search Engine Optimization.
Wednesday, July 15, 2009
Email Marketing - A small piece of E-Marketing
Many companies consider that to be successful with e-marketing (marketing), you have to target search engines only. There are a number of different views of how to conduct marketing through the Internet. Email is an excellent way to reach 1000 to 1000 of your target audience with a specific theme that you want on the market.
On average, the rate of click of a campaign by e-mail in May only be about 2%, but if you imagine you can send as many emails you have saved, for a low cost, then it could be extremely beneficial for any business. Many companies have email stored in a database and have no idea what to do with them, it may be a waste if they are sitting there and never get used. When you consider that most of the emails you have stored are clients who have already visited your site or products purchased. May this bring the responsiveness of the entire email campaign in a 4 or 5% response. This response is measured by the number of people who click through to your website from e-mail.
There are myths that people believe that you do not see much by way of statistics, it is inaccurate as the massive amount of statistics, you can see, this is absolutely unbelievable. With the possibility of:
On average, the rate of click of a campaign by e-mail in May only be about 2%, but if you imagine you can send as many emails you have saved, for a low cost, then it could be extremely beneficial for any business. Many companies have email stored in a database and have no idea what to do with them, it may be a waste if they are sitting there and never get used. When you consider that most of the emails you have stored are clients who have already visited your site or products purchased. May this bring the responsiveness of the entire email campaign in a 4 or 5% response. This response is measured by the number of people who click through to your website from e-mail.
There are myths that people believe that you do not see much by way of statistics, it is inaccurate as the massive amount of statistics, you can see, this is absolutely unbelievable. With the possibility of:
- Number of emails opened
- Number of times clicked
- If they bought from you
- And many more ...
Thursday, July 9, 2009
Mistake of Bigadda or Gulsan Grover?
I am a fan of Gulshan Grover (bad man) and I love his line 'Jeene Ka Maza To Khatte Mein Hee Hai'. Recently, a friend of mine told me that Gullu has started his own blog at BigAdda on the lines of BigB. I visited the blog gulshangrover[dot]bigadda[dot]com to see what's in there for me. I was surprised to note that the very first, and only, post of Gullu had the timestamps December 30, 2009. Yes, December 30, 2009, and today is July 9, 2009. But, amazingly, on the lines of writing a diary, Gullu wrote the place & time of writing the post as December 28, 2008. It's bad BigAdda guys.... hope you are listening.
Wednesday, July 8, 2009
Increase Website Conversions
Increasing your website conversions is a sure-fire way of increasing your profits. Just image giving yourself an instant pay-raise by doubling your profits! You can do this in two ways, double the amount of visitors your website receives everyday or increase the conversion rates of your existing visitor count. In reality this looks like this, your website receives 100 visitors each day and you make two sales at a total of $500. To turn that $500 into $1,000 you need to aim at doubling your conversions. On the other hand, you could always turn your 100 daily visitors into 200 hundred to increase your conversions from two sales to four, making you the same $1,000. I think you'll agree the latter one is harder work and just doesn't make sense in the long run.
Website Design
A website should look nice but you really do not need lots of flash graphics. Flash graphics can seriously increase the time it takes for your website to load. Remember, you only have a few seconds to catch your visitor's attention.
When designing your website you should also make sure that the navigation is logical with your categories are grouped sensibly. It should never take more than a few clicks to find an item and complete the checkout process.
Trim the Fat
Increase your websites loading time by hosting your images and videos on dedicated image and video hosting sites. You can then embed the images and videos directly into your website without your server taking the hit each time your website loads.
You'll also want to place scripts (such as analytical and visitor tracking scripts) in the footer of your website so that they are the last things to load. Make sure you check with each script to ensure it can be placed somewhere other than within the
or tags.
Place a Lead Capture Form on your Website
This is one of the easiest ways to boost conversions, place a lead-capture form on your website. You will need to register for an account with a dedicated email service provider (ESP) to handle this but the low cost will be offset by the increase in your conversion rates. You'll now need to simply add an ethical bribe (a reason for a visitor to give you their name and email address, such as, a free report or e-book) along with you lead capture form to start generating leads. As soon as you have a person's name and email address you will be able to follow-up with them via email and work towards turning the visitor into a customer.
A dedicated ESP allows you to add emails into an autoresponder that will now send emails to your prospects on autopilot; you simply add the emails in the order you want your prospects to receive them and specify time between email (1 day - 7 days etc).
It can take (on average) 5 - 7 contacts with a prospect before they become a customer, making email, your autoresponder, a very powerful medium.
Website Design
A website should look nice but you really do not need lots of flash graphics. Flash graphics can seriously increase the time it takes for your website to load. Remember, you only have a few seconds to catch your visitor's attention.
When designing your website you should also make sure that the navigation is logical with your categories are grouped sensibly. It should never take more than a few clicks to find an item and complete the checkout process.
Trim the Fat
Increase your websites loading time by hosting your images and videos on dedicated image and video hosting sites. You can then embed the images and videos directly into your website without your server taking the hit each time your website loads.
You'll also want to place scripts (such as analytical and visitor tracking scripts) in the footer of your website so that they are the last things to load. Make sure you check with each script to ensure it can be placed somewhere other than within the
Place a Lead Capture Form on your Website
This is one of the easiest ways to boost conversions, place a lead-capture form on your website. You will need to register for an account with a dedicated email service provider (ESP) to handle this but the low cost will be offset by the increase in your conversion rates. You'll now need to simply add an ethical bribe (a reason for a visitor to give you their name and email address, such as, a free report or e-book) along with you lead capture form to start generating leads. As soon as you have a person's name and email address you will be able to follow-up with them via email and work towards turning the visitor into a customer.
A dedicated ESP allows you to add emails into an autoresponder that will now send emails to your prospects on autopilot; you simply add the emails in the order you want your prospects to receive them and specify time between email (1 day - 7 days etc).
It can take (on average) 5 - 7 contacts with a prospect before they become a customer, making email, your autoresponder, a very powerful medium.
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