As the site goes beyond more traditional means to get traffic by search engine optimization and paid advertising, social networks and data management services should become an important part of your strategy marketing research online. Learning to use blogs can help you create the links with your clients and raise your visibility in search engines.
We know that search engines are making changes to reflect changes in the market, as well as Internet gifted community. We can see this by how the major search engines modify the test results of these changes on the user community. Google organic search layout, for example, integrate data from video, news and podcasts in the natural results of search engine. Additional services such as personalized search, are available that can influence search engine results further towards the user's preferences or behaviors.
Organic search results represent an issue for search engine optimization since less screen real estate is available for text ads. May you find your listing pushed off the first page if you are not watching and executing better than the competition. Social media optimization is something you should consider now, if you have not already.
Blogs are an excellent first step. WordPress is an option that has an open source development and several cool and powerful plugins. You get an RSS feed and an infrastructure for integration, not only the content of the text, but also streaming video and audio podcasts.
To take full advantage of social media optimization, Here are six things you need to do:
1. Set up your WordPress blog.
If you are running a business and want to start creating your own blog authority, I recommend using a trusted partner like GoDaddy.com. It takes about 10 minutes to establish. Request an account hosted on Linux, because WordPress is not compatible with Windows. Unless you have a unique domain set up for this, I suggest adding the blog as a directory of your domain: your-site.com/name-of-blog-with-keywords. TypePad and Movable Type blog system are other free services. Blogger.com--Google 's platform - is free, and Yahoo! Small businesses have a variety of options to select as well.
2. Add contents.
Add a blog once a week or more to start. The frequency is important for search engines, and users expect to receive regular updates. When you add content, make sure to add the tags and category. Tags Directory support structures and show that the search engine on your computer. To get ideas for content, see the article directories EzineArticles.com and GoArticles.com. If you copy the entire text, the author of the bio box and be aware that you catch Google in May for duplication of content. A better solution is to start with story ideas, edit content and make comments about the article, while referencing the original author.
If you have more money than time, ask someone to RentACoder.com, Elance.com or Guru.com write for you. You can also search articles private label rights, but look for duplicate content, too. eBay has a large number of these types of articles, but try to do it yourself. If you're in the B2B space, we hope you have a good marketing and information-based materials, you can boost your blog.
3. Manage RSS feeds.
RSS is an easily monitored and managed based on XML that enables the structure of Web-compatible file system to read data. Get an account with Technorati.com and update your site feeds - also known as ping. You can also use FeedBurner.com OnlyWire.com and to help distribute content and PingOMatic.com Pingoat.com and alert systems that you have created a new position.
4. Promote your blog.
Always draw the search engines when you can. Perform keyword search firm to find out what people are searching for your niche. Use the keyword search and search for keyword phrases rather than starting with keywords the most competitive. Include these keywords in the titles of your posts.
If you are active in the online community, visit the other blogs and forums for dialogue and exchange links. Be sure to tag everywhere and try to get a listing on Digg.com and del.icio.us, reddit.com and MySpace.com. The educational content, such as "how to" articles, tend to be very popular.
5. Leverage videos and podcasts.
Podcasts are a simple way to provide more information and customizing your business or service. The MP3 format can be listened to easily listen on the web and your blog. You can podcast your files and to manage them via iTunes. You can also stream video of your visitors in homes and let them watch on their Apple TV, it recently announced a product.
6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A blog looking professional is important. Look for specific sites - a white background works well - at the WordPress Theme Viewer site. Some of the themes are less SEO-friendly than others. Add a form to capture names and e-mails to create your e-mail list. For SEO, change your permalinks to this custom option: /% year% /% monthnum% /% day% /%% postname / and allow customization of permalinks. This is a search engine friendly site that is commonly used.
As I mentioned earlier, WordPress has a number of powerful plug-ins to take into account. Here are a few to start with:
* Google Analytics - all tracks on all pages
* Chicklet - an array of social media tags for your users, including icons RSS reader
* AdSense Deluxe - publish ads on your site
* Google Sitemap Generator for WordPress - creates a sitemap for your site
* Akismet filtering - filter link spam from blog comments, WordPress API key required
* SEO Title Tag - simple optimization title tags in your WordPress blog
* Ultimate Tag Warrior - incorporates the tag name in the title pages to tagged pages
* PodPress - everything you need for podcasting
More plugins are available on the WordPress plugins directory.
After you've created, follow the basic rules for long-term success:
* Do not use Black Hat SEO - techniques unethical - to stuff keywords and duplicate content in your blogs.
* Providing value through quality of content. If you sell something, not be moved. Try to provide constructive feedback and education on products, services and competitors.
* Use the Chicklet you see on many blogs, including a large button for your RSS, so visitors and search engines can easily access your data.
* Place AdSense strategic components to generate the money for yourself, while still providing value. Do not big companies, including media like CNN. Match the text and color, with the presentation of your site. Over time, May you get a check from Google.
Showing posts with label Social Media Optimization. Show all posts
Showing posts with label Social Media Optimization. Show all posts
Tuesday, July 28, 2009
Monday, July 27, 2009
Social Media Optimization Tips - E-marketing Tricks
If you are not comfortable using Facebook to promote your blog, out there many social media that you can use as your blog promotion tools.
Tools and social media platform itself mostly use by internet users to share opinions, ideas, experiences and views with other internet users.
Social media platforms can be a social networking site (Facebook, MySpace), social Bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content-sharing (Feedburner, Wikipedia), image-sharing (Flickr), audio-sharing (Last,fm) and video-sharing (YouTube).
Today many internet users use Social media platform tools and social media applications so it mean SMO (Social Media Optimization) strategy have equal important role in blog promotion activity as SEO (Search Engine Optimization) application.
As a blogger, did you have SMO strategy for your blog? And how we can do the social media optimization for our blog? So here the Social Media Optimization tips for your blog :
1. Create your high value blog content.
SMO first important key of success will be on your blog content. Make sure your content have a high value to your reader, so they are willing to spread your blog content to share it with other Social Media user.
2. Make sure sharing or bookmark activity are easier to do
After writing quality content, the next step is make it easier for your readers to share or bookmark your content by providing bookmarking and sharing widget.
3. Be the first !
You're the blogger. Do not wait for others to distribute your content through the social media site. Make time to submit your own blog content to social bookmarking (Digg, StumbleUpon) or tag it to your social networking sites (Facebook, MySpace). Update the information of your blog via microblogging site Twitter or Plurk kind.
4. Build your own community
Start to build your own blog community readers. You can take advantage Facebook, MyBlogLog, or Google Friends Connect to start building your own blog community readers. With having your own blog community, you are building your own network with those who actually have the same interest with you, those who want to deal with you, and want to have the benefit from the community that you build.
5. Be participating!
Social media is about socializing. Social media is a matter of socializing so it is about two-ways relationship. Therefore, you must be involved and participate in the discussion made by the readers of your blog or those who follow you (for example, via Twitter, Facebook, or Google Friends Connect). By participating create the message that you want to submit spread faster.
6. Be polite and honest
Similar with building relationship in real world, interact in the virtual world through social media is also governed by the same etiquette. Be polite and be honest. Respect anyone who has communication with you. Your positive attitudes in turn will increase people trust in you.
7. Always want and brave to try new things
Social media is changing by the minute. Therefore, do not stop learning something new and do not be afraid to try new things.
8. Focus
Indeed, you have to dare to try new things, but focus on 1 or 3 social media is far more effective. The fact are you don`t have many time so you may not be able to concentrate on all social media site.
If you apply to the 8-key SMO (Social Media Optimization) above, here's what you'll get:
1. Increasing your personal profile
The more people discuss and deal with you will increase your personal profile as a blogger who skillfully to interact in the virtual world. This appreciation in return will make you easily to build your social networking.
2. Increasing people trust in you
Trust is the currency in the virtual world. Once you dismiss the importance of belief, then your career in the virtual world soon will end. With the size of the network you have, the larger the levels of people trust in you. Reference of others who become members of your network is very important in the virtual world.
3. Increasing your revenue
The end result: the more you are trusted is easier for you to make more money through your blog.
Hopefully use full
Tools and social media platform itself mostly use by internet users to share opinions, ideas, experiences and views with other internet users.
Social media platforms can be a social networking site (Facebook, MySpace), social Bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content-sharing (Feedburner, Wikipedia), image-sharing (Flickr), audio-sharing (Last,fm) and video-sharing (YouTube).
Today many internet users use Social media platform tools and social media applications so it mean SMO (Social Media Optimization) strategy have equal important role in blog promotion activity as SEO (Search Engine Optimization) application.
As a blogger, did you have SMO strategy for your blog? And how we can do the social media optimization for our blog? So here the Social Media Optimization tips for your blog :
1. Create your high value blog content.
SMO first important key of success will be on your blog content. Make sure your content have a high value to your reader, so they are willing to spread your blog content to share it with other Social Media user.
2. Make sure sharing or bookmark activity are easier to do
After writing quality content, the next step is make it easier for your readers to share or bookmark your content by providing bookmarking and sharing widget.
3. Be the first !
You're the blogger. Do not wait for others to distribute your content through the social media site. Make time to submit your own blog content to social bookmarking (Digg, StumbleUpon) or tag it to your social networking sites (Facebook, MySpace). Update the information of your blog via microblogging site Twitter or Plurk kind.
4. Build your own community
Start to build your own blog community readers. You can take advantage Facebook, MyBlogLog, or Google Friends Connect to start building your own blog community readers. With having your own blog community, you are building your own network with those who actually have the same interest with you, those who want to deal with you, and want to have the benefit from the community that you build.
5. Be participating!
Social media is about socializing. Social media is a matter of socializing so it is about two-ways relationship. Therefore, you must be involved and participate in the discussion made by the readers of your blog or those who follow you (for example, via Twitter, Facebook, or Google Friends Connect). By participating create the message that you want to submit spread faster.
6. Be polite and honest
Similar with building relationship in real world, interact in the virtual world through social media is also governed by the same etiquette. Be polite and be honest. Respect anyone who has communication with you. Your positive attitudes in turn will increase people trust in you.
7. Always want and brave to try new things
Social media is changing by the minute. Therefore, do not stop learning something new and do not be afraid to try new things.
8. Focus
Indeed, you have to dare to try new things, but focus on 1 or 3 social media is far more effective. The fact are you don`t have many time so you may not be able to concentrate on all social media site.
If you apply to the 8-key SMO (Social Media Optimization) above, here's what you'll get:
1. Increasing your personal profile
The more people discuss and deal with you will increase your personal profile as a blogger who skillfully to interact in the virtual world. This appreciation in return will make you easily to build your social networking.
2. Increasing people trust in you
Trust is the currency in the virtual world. Once you dismiss the importance of belief, then your career in the virtual world soon will end. With the size of the network you have, the larger the levels of people trust in you. Reference of others who become members of your network is very important in the virtual world.
3. Increasing your revenue
The end result: the more you are trusted is easier for you to make more money through your blog.
Hopefully use full
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