Google's recently launched Search Options look set to make search engine optimisation(SEO) more people-focused, it has been suggested.
The new features allow web users to refine their Google searches in greater detail and it is likely this will mean website marketers need to consider the needs of these people more when implementing SEO.
Companies wanting to get their web pages noticed by people likely to be using these filters need to consider applying SEO principles to their videos, participating in the relevant forums and encouraging customers to post product reviews.
"Search options from Google should be applauded and embraced, because as a content provider and/or a business, you also have more options with regards to which Google results your content will be found in".
Google announced the Search Options feature at its Searchology conference earlier this month.
The search engine also unveiled details of its Google Squared project, which automatically retrieves and organises facts from the web without returning a list of website links.
Wednesday, May 20, 2009
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