Friday, April 24, 2009

How To Choose The Professional SEO Firm

You have a website and want to business online and you are looking for the professional SEO firm that can help to boost your online business?.

Here are some tips I really want to share with you that will be helpful to you while you are going to hire a professional SEO or Internet Marketing Firm.

1. Stay away from SEO firms or free lancers that guarantees top rankings.
If you have the little knowledge about internet or seo, I am sure you know that there are few guarantees with search engine marketing, and no any seo or internet marketing firm can guarantee that they will sure provide you the top ranking on google, msn, yahoo and most of the search engines.

Firms can, only, guarantee that you’ll be able to generate traffic via paid or black hat seo services such as pay-per-click or paid inclusion but never via organic or white hat search engine optimization.
2.Inquire About realistic expectations on performance.
Both SEO and search engine marketing are very time-consuming tasks. Your SEO consultant will need to spend time and resources to monitor and implement their seo plans for you. Don’t expect to hear specific performance by a certain date, but inquire about results with previous accounts in a similar vertical and/or sites with similar competition levels.
3. Ask the SEO consultant how it plans to execute your SEO campaigns.
An Internet Marketing firm could have a slightly different methodology for getting you best results. However, if the company is unable to explain the method to the madness, then it doesn't know what it is doing or it will likely do something “unconventional” (which you might get penalized for later on).

Take the detailed SEO plan before to execute your SEO campaigns. If you’re not getting a reasonable comprehensive response from the firm and/or hearing statements like “we know SEO secrets,” then please be aware and choose another Firm.
4. Ask to see sample reports.
Ask about the every task reporting that they perform for you. and ranking reports as well in a perticular time period(It can be weekly, fortnightly or monthly). Determine the minimum level of reporting to be delivered by your future SEO firm and the frequency of the report delivery. As I think a one-page report in every six months is not acceptable,

You need to know how much you’re spending, your profitability levels, traffic patterns, and in depth custom analysis (put together by a human being) of your SEO (and paid search) campaigns.
5.Look around for company reviews .
It’s likely that you’ll get referred to a success story; nevertheless, you will probably learn a lot about day-to-day interaction going on behind the scenes. If possible please contact their existing clients as well.
6. Make sure you will own all accounts, domains, content, graphics and/or any other media used to promote your site.
your search-marketing guru builds out micro-sites and blogs, distributes video clips, or creates content, you'll want to ensure all of this content is legally owned by you. It might get really messy, for example, if you realize that you don’t own half of the domains utilized in your SEO strategy. Spell this out in the contract.
7. You get what you pay for.
Both SEO and search engine marketing are very time-consuming tasks. Your consultant will need to spend time and resources to monitor new developments, industry news, industry research and the like. If you’re negotiating a contract, it’s a good idea to inquire about company-wide hourly rates to understand how much time will be spent on your account. If a firm does not use hourly rate calculation, then determine how much your SEO/SEM campaigns will cost each month. Don’t expect great service for $100 per month.
After getting these points and confirm about their service you should deal.....

Happy Blogging!

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