Do you really want to revenue from site, or your site getting good traffic but your visitors isn't converting into your customer?.
Here I am Going to discuss most effective e-marketing tips called Multivariate Testing that helps you to increase your ROI and convert your audience (Visitor or Traffic) into your real customer. In this technique your small changes on variables and on call to actions provide fine tune to your website and convert into big results.
Are you looking to...
* Increase the number of customers from your existing traffic?
* Improve the appeal of your website to your visitors?
* Improve your online Return on Investment?
Did you know there’s a precise way to learn how to make your website more effective? To identify a more compelling combination of layout, design, copy, calls to action and headlines? A method that involves no guesswork, no surveys and no focus groups?
It’s called Multivariate Testing (MVT), and it should be at the heart of your online continuous improvement strategy
What is Multivariate Testing (MVT)?
Every day, thousands of real customers and prospects use your website to try to achieve real-life objectives. Multivariate Testing test site changes on the live audience. It's a proven effective way to test the real impact of multiple changes to a page.
Is your logo in the right spot? Is your call to action prominent enough? Is the headline engaging? Is the body copy clear enough? Would another background colour be more effective? Or a different font? Or different pictures? Or... or... or...
Multivariate Testing gives you the power to test changes to these sorts of factors. To identify which combination of changes will drive the most sales or enquiries. It tells you - quickly and unambiguously - how your customers and prospects actually respond to your changes. You'll have precise statistics identifying the changes that improve your site, and those that damage it.
Why Should I Test My Website?
In business no one likes to make assumptions but unfortunately for many website owners that is all they have to work off when it comes to improving website performance. By testing your website with a tool like Google Website Optimizer you no longer have to make assumptions about what works on your site and what doesn't. Even the smallest changes to your website can have a profound impact on your bottom line, uninformed change is risky.
In other words, it puts actual users in charge of your continuous improvement strategy. Who better to dictate the evolution of your website than the people who actually use it? They are, after all, the real experts...
How Does It Work?
With multivariate testing you can develop a series of alternatives for each of those areas and then present different combinations of those alternatives to your visitors and track which combinations produced the best result. It doesn’t matter if you are trying to sell something online or simply get someone to contact you, multivariate testing helps you find the best website presentation to achieve that end.
Wednesday, July 29, 2009
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1 comments:
We need to reach millions of customers each day and internet marketing is the best way to make this happen. Internet Marketing not only drives traffic to our site and increases our revenues, but what is important, is to share to people that we have great services that they can use or tools that can help improve themselves and their lives.
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