Good SEO can help search engine reputation management

Although the typical use of search engine optimization (SEO) is to increase the visibility of a company and get references to it to the top of a search engine results page, one growing trend in SEO involves bettering a company's reputation.

Companies should regularly check what is being said about them on the web. If the content is negative, they should do something about it. Companies should create new content in an attempt to push the negative results off of the first page of Google or any other search engine. To do this,companies should have a blog and grab a profile on any number of social networking sites currently populating the web.

Reputation management appears to be a growing need for companies as more people are expressing their opinion about businesses online.