Traditional Search Engine Optimization no longer meets the requirements of most online businesses which are looking for those top search engine results simply because standard on page optimization doesn’t give you the return on investment. A year or two ago you could spend a minimum amount on SEO and achieve reasonable positions on Google but that’s all changed. It takes a lot more strategic planning to get the results you’re looking for.
SEO agencies now offer more in-depth SEO strategies almost mirroring the services that would be provided by an online PR company, such as writing textual content and marketing blurb which will be added to the website itself and syndicated out on behalf of that client.
A full SEO strategic development project can include the usual meta data/ headers and SEO structure update, one-way link building to build off-page optimization (from directories, articles etc) and full social media optimization with Twitter updates!
Thursday, June 11, 2009
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